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PHOTO-
ME KIDDIE RIDES
The key features of Photo-Me kiddie rides are excellent play
options, professionalism in standards and operating procedures,
and providing an enjoyable environment for children and adults.
Best places to display kiddie
rides....
The best place to site the rides seems to be the store's exit,
for several reasons:
We strategically site our Kiddie Rides at the shop's exit.
When the customer finishes shopping, they may be more relaxed
and may have some time left to use the rides.
Kiddie Rides could represent a reward: when a mother
tells her children that if they behave she will let them have
a go on the ride, and she ends up shopping for another 10
to 15 minutes, that's the value of a kiddie ride
It's usually the last thing customers do on their way out,
so when they get good value and please their kids, it reflects
positively on the store: it can improve the brand image of
the shop just because kids like to go there.
Amusement for the whole family
The best way to convince a family to stay and pay for a kiddie
ride is to put it in a place where every family member can
also enjoy a leisure activity. We firmly believe that
there are not enough kiddie rides for the younger age group
in most leisure sites, arcades and other entertainment locations.
If you go into most places like that in the morning, it's
like 'mummy and me'. You have a mother with a toddler and
maybe 1 or 2 other children. If there is nothing there for
the younger kids, guess what happens? The whole group leaves.
So if the entertainment site wants to optimise its sales,
it's a good argument: it could bring families with very young
children to some sites that are usually frequented by older
children.
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