Digital:
0The primary method of data storage
and transmission, in which each code is given
a unique combination of bits and each bit
generally indicates the presence or absence
of a condition (on or off, yes or no, true
or false, open or closed). A digital camera
record images as pixels. Pixel: 0A
pixel is a tiny dot of light on the monitor.
"Pixel" stands for Picture Element.
It is the smallest part of every image you
see on the monitor. The colour of a pixel
is partly determined by how many bits (on/off
units) are used to store the pixel. Digital photography:0
A method of photography in which an image
is digitally encoded and stored for later
reproduction.
Evolution
Digital
camera sales in North America
are expected to surpass film camera sales
this year, and nearly quadruple them by
2008, according to the InfoTrends Research
Group of Norwell, Mass.
Note:
Number of U.S. households
in March 2003 = 109.7 million.
Unit
volume is forecast to grow
at a compound annual growth
rate of 16% to reach 51 million units
in 2007. (InfoTrends 2002)
Digital Mobile Phones Sales
·
The ITU forecasts that by the year 2009
there will be more cellular subscribers
worldwide than fixed-line subscribers, with
more than 1.4 billion of each.
·
The companies are counting on explosive
growth for imaging-enabled mobile phones.
·
According to Strategy Analytics, the market
is expected to explode in the coming years,
with a predicted 147 million camera-phones
sold worldwide by year-end 2007.
· By comparison, although 22 million
digital still cameras have been sold worldwide
in 2002, their slower growth rate of 34%
will result in only 95 million sales in
2007.
· The market for digital mobile has
been among the fastest growing sectors of
a mobile telephone industry.
· Cellular phones with embedded digital
cameras or digital camera attachments have
exploded onto the retail market and are poised
to outpace film and digital camera unit sales
combined in 2003, according to a recent report
from the research firm Future Image. The Photo
Marketing Association has predicted that 24.9
million cameras (excluding single-use models)
will be sold in 2003. By contrast, the Boston-based
firm, Strategy Analytics, estimated that 36
million camera phones would be sold by the
end of 2003.
Flash
cards and memory cards shipment.
Units
sold: 2001: 45 million / 2006:269.4 million;
which means a 498% growth in 5 years…
Analogue
Market
Decrease of the market
·
The overall decrease in the use of film
among digital camera owners, along with
general economic concerns, has led to a
decrease in both the volume of film roll
and film processing sales in recent years.
Behaviour / Customer attitude
Advantages
of Digital Technology:
· Fast processing
· Archiving on cards, discs or computer
· Printing at home
· One selects the picture one wants
to keep
· New technology is attractive. People
think they can reach a better quality with
digital.
Preference
Analogue/Digital?
· 16% of digital cameras sold in
2002 were purchased as a replacement for
a film camera. If their film camera were
to break, 50% of households indicated they
would replace it with a digital camera.
·
Among all digital camera owners, the level
of picture taking with film cameras has
decreased by more than 19% since acquiring
a digital camera.
Destinations of the images after capture?
Where do consumers print their digital pictures?
·
Currently, 82% of digital camera users print
digital photos at home and 81% of those
who plan to purchase a digital camera in
the future expect to print their digital
photos primarily at home.
·
Nevertheless, retail locations could become
the leading digital photo print location
in the future. 64% of female respondents
who own a digital camera or who are planning
to purchase a digital camera believe that
retail locations will become their preferred
digital photo printing location, if it is
priced competitively with film processing.
Who
uses digital?
·
The day women outnumber men as the primary
user of digital camera is approaching.
·
Women are the primary picture takers in
most households and are generally regarded
as the keeper of the family photo album.
·
Furthermore, lower prices have enabled more
households to purchase digital cameras,
lowering the average age of digital camera
users in recent years.
·
Price and resolution are the two most important
features of a digital camera.
· Women make prints of 27% of their
digital images, versus 23% among men.
